We Buy Any Car :30’s and Tik Tok
The Challenge
The used-car category is noisy, competitive, and dominated by big players. As We Buy Any Car expanded across the U.S., it needed to grow without getting drowned out—or behaving like a traditional dealership brand.
The Strategy
We leaned into a simple human truth: selling a car usually feels painful. WBAC’s role was to make it feel easy, fast, and surprisingly friendly. Creative brought that simplicity to life, while a market-by-market rollout used local insights to decide where and when to show up. TV, supported by radio, became the engine—driving both awareness and immediate action as we scaled one market at a time.
The Results
TV emerged as the most powerful way to introduce the brand and spark instant web response. By pairing clear, consumer-first creative with a disciplined rollout, WBAC was able to grow efficiently—outmaneuvering much larger competitors and building momentum market by market.