The Challenge
The GLP-1 category is crowded and clinical, often reinforcing stigma instead of trust. Mochi needed to stand out with a more human, physician-led approach to weight loss.
The Strategy
We led with a simple truth: weight loss isn’t fair. Creative reframed the conversation from willpower to biology and care—showing how Mochi goes beyond the prescription with personalized, doctor-led support that quiets food noise and removes judgment.
The Results
The campaign clearly differentiated Mochi from prescription-first competitors, building trust and driving response by positioning the brand as a more compassionate, expert-led path to lasting weight loss.